FLŌA is a new adventure apparel brand formed in 2018 that uses the sport science of 'flow'

to help improve how people ski and snowboard is launching its inaugural winter sports collection

Each feature, on every FLŌA garment, has been meticulously designed to create our dream Backcountry Baselayer,

and to help you perform ‘in the zone’ regardless of whether you are a top professional athlete

or dedicated holiday skier or snowboarder

The same applies to our company - everything we do is about being in flow, as we constantly

innovate to create the most dynamic business possible and deliver exceptional technical apparel

with a first class customer experience


Fergie Miller, Founder

Fergie founded and spent ten years at Base Camp training over 2,000 ski & snowboard

instructors before exiting and spending 8 years working in tech startups including over

5 accelerators covering Seed to Series A.

Sean Pankhurst, Product Design 

Sean spent over 15 years as a sportswear designer at Debenhams, Nike, Canterbury, Dunlop,

Manterray and Race. Whilst at Nike Sean designed World Cup football (soccer) shirts for both the French

and Portugese teams as well as a signature series with world-renowned Brazilian footballer Ronaldinho

Heather Brint, Product Development

Heather has spent over 20 years in product development with the likes of Umbro, Berghaus,

Rapha (where she incubated their first products) and Sweaty Betty

Troy Rice, Brand Marketing 

Rice has spent 20 years in marketing with Canoe, Fenchurch International and

JD Sports working on brands such as Oakley and Columbia

© Flōa Sports Ltd