BLOG | FLŌA

Kyrgyzstan might not be the first place you think of when seeking untracked snow, but mountain guide Nick Parks knows something you don’t… More →

We caught up with FLŌA team rider Camille Armand to find a little more about what he’s up to, and learn about his Fast Follow project…. More →

Competition time for all you winter sports participants. We have two sets of our amazing Backcountry Baselayers up for grabs - that's TWO pairs - one for you and one for someone else, or a spare set for yourself, whatever you...

The season’s not done yet and there’s still powder to be found out there in the northern hemisphere. As long as you know where to look… More →

The newest member of our professional athlete team is a downhill powerhouse and the newly crowned British Mens Downhill Champion..  More →

As springtime slush begins to get slashed, it’s time to kick back and get involved with some of the epic mountain festivals that take place this month… More →

Ten places in the UK where you can get your hands on FLŌA baselayers… More →

Motivational scenes to get you fired up and hungry for the mountains…   More →

Darker goggle lenses, slushier landings, it’s time we talked about the top 5 European snow parks to hit this spring... More →

We caught up with FLŌA ambassador Ric Pottor following his trip to a remote ski area in Georgia… More →

The hiatus is over. Here’s the full FLŌA professional athlete team. More →

Product is landing in the hands of Kickstarter backers and the feedback has been overwhelming… More →

Until March 29th you'll be able to find the FLŌA backcountry base layers at the Hatch Label Ski Pop-up in London... More →

As the 24th Winter X Games event comes to a close, we give you a run down of the action that took place in Aspen Colorado. More →

We caught up with FLŌA’s Head of Design to learn what makes our base layers so remarkable… More →

Heading out into the backcountry requires planning and preparation. Here we take a look at the five most essential pieces of kit you'll need for exploring those powder fields safely. More →

We take a look ahead at this year’s Freeride World Tour kicking off in Hakuba, Japan. It’s easy to see why the World Freeride Tour is taking place in Japan this year. The deep, tree lined powder fields of Hakuba have drawn skiiers and snowboarders to this land for decades. More →

Time for a bit of fun to celebrate our fully backed Kickstarter Campaign - WIN a set of our Backcountry Baselayers for yourself More →

FLŌA announces today its partnership with leading professional skier Richard (aka Richie) Permin, following a successful fully-funded Kickstarter campaign. More →

The FLŌA Backcountry Baselayer is, backcountry specific, but not exclusive We’ve redefined what it means to produce high performance base layers, but here’s what makes our products perfect for the backcountry, and why we claim to be a 'backcountry specific baselayer' More →

We continue our countdown of adventure photography that caught our eye, with the photographers eye for a great shot When we started thinking of blogs to write, photography was up there on the list so we though a blog post More →

Where we’d go if money was no object Following a recent poll we did on Facebook, most of our followers would choose an epic week in Europe over North America. Here’s where we’d go on an unlimited budget… More →

Britains best ever Olympic Skier, Konrad Bartelski, is hosting his first exhibition of photography at Wimbledon Fine Art from November 25th To December The 9th titled “My Key To The Secret Garden”. More →

Essential knowledge for anyone serious about outdoor pursuits… Your baselayer is arguably one of the most important parts of any outdoor activity. The best skis and equipment is all well and good, but if your body gets too cold, your performance is going to suffer. Maintaining core temperature when out in the backcountry is even more critical and when not maintained, can have severe consequences. More →

FLŌA, The Ski Club of Great Britain and James Orr Heliski invite you to a special evening with four times Winter Olympic skier Chemmy Alcott. More →