BLOG | FLŌA

The hiatus is over. Here’s the full FLŌA professional athlete team. More →

Product is landing in the hands of Kickstarter backers and the feedback has been overwhelming… More →

Until March 29th you'll be able to find the FLŌA backcountry base layers at the Hatch Label Ski Pop-up in London... More →

As the 24th Winter X Games event comes to a close, we give you a run down of the action that took place in Aspen Colorado. More →

We caught up with FLŌA’s Head of Design to learn what makes our base layers so remarkable… More →

Heading out into the backcountry requires planning and preparation. Here we take a look at the five most essential pieces of kit you'll need for exploring those powder fields safely. More →

We take a look ahead at this year’s Freeride World Tour kicking off in Hakuba, Japan. It’s easy to see why the World Freeride Tour is taking place in Japan this year. The deep, tree lined powder fields of Hakuba have drawn skiiers and snowboarders to this land for decades. More →

Time for a bit of fun to celebrate our fully backed Kickstarter Campaign - WIN a set of our Backcountry Baselayers for yourself More →

FLŌA announces today its partnership with leading professional skier Richard (aka Richie) Permin, following a successful fully-funded Kickstarter campaign. More →

The FLŌA Backcountry Baselayer is, backcountry specific, but not exclusive We’ve redefined what it means to produce high performance base layers, but here’s what makes our products perfect for the backcountry, and why we claim to be a 'backcountry specific baselayer' More →

We continue our countdown of adventure photography that caught our eye, with the photographers eye for a great shot When we started thinking of blogs to write, photography was up there on the list so we though a blog post More →

Where we’d go if money was no object Following a recent poll we did on Facebook, most of our followers would choose an epic week in Europe over North America. Here’s where we’d go on an unlimited budget… More →

Britains best ever Olympic Skier, Konrad Bartelski, is hosting his first exhibition of photography at Wimbledon Fine Art from November 25th To December The 9th titled “My Key To The Secret Garden”. More →

Essential knowledge for anyone serious about outdoor pursuits… Your baselayer is arguably one of the most important parts of any outdoor activity. The best skis and equipment is all well and good, but if your body gets too cold, your performance is going to suffer. Maintaining core temperature when out in the backcountry is even more critical and when not maintained, can have severe consequences. More →

FLŌA, The Ski Club of Great Britain and James Orr Heliski invite you to a special evening with four times Winter Olympic skier Chemmy Alcott. More →

For anyone that’s ever played any sports or put physical and mental performance together for any amount of time, they’ll have knowledge of a space and time where everything is in a state of ‘flow’, when you’re in the perfect alignment to get the best out of yourself. More →

A rundown of the inspiring adventure photographers FLŌA thinks you might like to follow. Still images have long provided motivation for travel and adventure. From the pages of National Geographic, to the million follower feeds of Instagram, More →

From wide open powder fields, to secluded pillow lines, here are some of the best backcountry locations for hitting up adventure. Heading away from freshly groomed runs is perhaps one of the best decisions you can make when heading to the mountains and to the best backcountry areas, but knowing where to go to score the good stuff can prove tricky. More →

From AK to NZ, here are some of the world’s finest destinations for heli skiing. In most resorts these days, you’re going to need some unique intel and be on that first chair if you want to get fresh untracked More →

Your guide to what was thrown down at New Zealand’s Winter Games Towards the end of August 2018 New Zealand’s Cardrona resort was engulfed by the winter sports athletes and media organisations for the 6th Audi Quattro Winter Games NZ. More →