Banff Film Festival Arrives In The UK
Embark on a thrilling night of adventure with a brand-new collection of short films from the world’s most prestigious mountain film festival! The Banff Mountain Film Festival World Tour is back for 2020, bringing a brand-new selection of gripping action and adventure films to more venues than ever before in the UK and..
FLŌA Becomes Official Base Layer Partner Of PhotoJourney
FLŌA is delighted to announce that it has become the officIal base layer partner to guided Nepalese photography expedition company PhotoJourney, the brainchild of photographer Johnny Fenn and mountaineer Mark Brightwell..
Listen to the Podcast - FLŌA Founder Talks All Things Base Layers
Listen to the ReddyYety podcast - FLŌA founder Fergie Miller discussed what it is like to launch an active wear brand, why FLŌA base layers are so special and the everyday challenges of a growing a startup in the winter sports industry
FLŌA Partners With Ellie Soutter Foundation
FLŌA is delighted to partner with the Ellie Soutter Foundation as it opens its first shop in Les Gets, Ellie's home, in order to raise the awareness of The Foundation and assist in its fundraising activities
Kingsbury claims 60th Freestyle World Cup win
The FIS Freestyle World Cup event at Winsport’s Canada Olympic Park in Calgary went down in style on Saturday, with Canada’s Mikael Kingsbury reaching for his 60th World Cup victory, while France’s Perrine Laffont extended her winning streak to five competitions.
Jasmin Taylor Breaks GB Record For World Cup Ski Medals
GB Snowsport telemark skier Jasmin Taylor has written her name into the history books as the most decorated British World Cup skier of all time after finishing third at the sprint race in Pralognan-la-Vanoise in France.
Watch The Winning Runs From The FWT in Hakuba
In case you missed it the 2020 Freeride World Tour kicked off in Hakuba, Japan last week in what is fast becoming one of the most eagerly comps of the backcountry calendar. Known for its white fluffy powder..
FLŌA Signs World Record Holder Jamie Barrow
Jamie Barrow, Britain's fastest snowboarder, who broke the Guinness World Record for the fastest speed on a snowboard while being towed by a Maserati Levante) in St. Moritz in 2018 is the most recent athlete to join team FLŌA.
Freeride World Tour Announce Equal Prize Money
In case you missed it, yesterday the Freeride World Tour announced that men and women athletes will be awarded equal prize money across all categories beginning with the first event of FWT20.
Lausanne 2020 Youth Olympic Games Kicks Off
Lausanne 2020 is expected to welcome some of the world’s best young athletes from 70 nations for the third edition of the Games following Innsbruck 2012 and Lillehammer four years later. The Youth Olympic Games..
FLŌA Recognised as Leading Snowsports Startup At ISPO 2020
After being shortlisted for the ISPO startup competition Brandnew, we head to Munich for one of the world’s leading trade shows for sports.
A Cut For Everyone: Your Guide To The Details
From half-zips, to 3/4 length crops, we developed our base layer range to ensure you get the ultimate comfort when up on the hill. Understanding the benefits allows you to get the perfect fit, here, we take a look at them…