Banff Film Festival Arrives In The UK

Banff Film Festival Arrives In The UK

March 03, 2020

Embark on a thrilling night of adventure with a brand-new collection of short films from the world’s most prestigious mountain film festival! The Banff Mountain Film Festival World Tour is back for 2020, bringing a brand-new selection of gripping action and adventure films to more venues than ever before in the UK and..

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FLŌA Becomes Official Base Layer Partner Of PhotoJourney

FLŌA Becomes Official Base Layer Partner Of PhotoJourney

February 25, 2020

FLŌA is delighted to announce that it has become the officIal base layer partner to guided Nepalese photography expedition company PhotoJourney, the brainchild of photographer Johnny Fenn and mountaineer Mark Brightwell..

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Listen to the Podcast - FLŌA Founder Talks All Things Base Layers

Listen to the Podcast - FLŌA Founder Talks All Things Base Layers

February 19, 2020

Listen to the ReddyYety podcast - FLŌA founder Fergie Miller discussed what it is like to launch an active wear brand, why FLŌA base layers are so special and the everyday challenges of a growing a startup in the winter sports industry

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FLŌA Partners With Ellie Soutter Foundation

FLŌA Partners With Ellie Soutter Foundation

February 12, 2020

FLŌA is delighted to partner with the Ellie Soutter Foundation as it opens its first shop in Les Gets, Ellie's home, in order to raise the awareness of The Foundation and assist in its fundraising activities

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Kingsbury claims 60th Freestyle World Cup win

Kingsbury claims 60th Freestyle World Cup win

February 06, 2020

The FIS Freestyle World Cup event at Winsport’s Canada Olympic Park in Calgary went down in style on Saturday, with Canada’s Mikael Kingsbury reaching for his 60th World Cup victory, while France’s Perrine Laffont extended her winning streak to five competitions.

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Jasmin Taylor Breaks GB Record For World Cup Ski Medals

Jasmin Taylor Breaks GB Record For World Cup Ski Medals

January 31, 2020

GB Snowsport telemark skier Jasmin Taylor has written her name into the history books as the most decorated British World Cup skier of all time after finishing third at the sprint race in Pralognan-la-Vanoise in France.

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Watch The Winning Runs From The FWT in Hakuba

Watch The Winning Runs From The FWT in Hakuba

January 26, 2020

In case you missed it the 2020 Freeride World Tour kicked off in Hakuba, Japan last week in what is fast becoming one of the most eagerly comps of the backcountry calendar. Known for its white fluffy powder..

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FLŌA Signs World Record Holder Jamie Barrow

FLŌA Signs World Record Holder Jamie Barrow

January 21, 2020

Jamie Barrow, Britain's fastest snowboarder, who broke the Guinness World Record for the fastest speed on a snowboard while being towed by a Maserati Levante) in St. Moritz in 2018 is the most recent athlete to join team FLŌA.

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Freeride World Tour Announce Equal Prize Money

Freeride World Tour Announce Equal Prize Money

January 16, 2020

In case you missed it, yesterday the Freeride World Tour announced that men and women athletes will be awarded equal prize money across all categories beginning with the first event of FWT20.

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Lausanne 2020 Youth Olympic Games Kicks Off

Lausanne 2020 Youth Olympic Games Kicks Off

January 10, 2020

Lausanne 2020 is expected to welcome some of the world’s best young athletes from 70 nations for the third edition of the Games following Innsbruck 2012 and Lillehammer four years later. The Youth Olympic Games..

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FLŌA Recognised as Leading Snowsports Startup At ISPO 2020

FLŌA Recognised as Leading Snowsports Startup At ISPO 2020

January 05, 2020

After being shortlisted for the ISPO startup competition Brandnew, we head to Munich for one of the world’s leading trade shows for sports. 

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A Cut For Everyone: Your Guide To The Details

A Cut For Everyone: Your Guide To The Details

December 23, 2019

From half-zips, to 3/4 length crops, we developed our base layer range to ensure you get the ultimate comfort when up on the hill. Understanding the benefits allows you to get the perfect fit, here, we take a look at them…

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