FLŌA Signs World Record Holder Jamie Barrow

FLŌA Signs World Record Holder Jamie Barrow

January 21, 2020

Jamie Barrow, Britain's fastest snowboarder, who broke the Guinness World Record for the fastest speed on a snowboard while being towed by a Maserati Levante) in St. Moritz in 2018 is the most recent athlete to join team FLŌA.

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Freeride World Tour Announce Equal Prize Money

Freeride World Tour Announce Equal Prize Money

January 16, 2020

In case you missed it, yesterday the Freeride World Tour announced that men and women athletes will be awarded equal prize money across all categories beginning with the first event of FWT20.

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Lausanne 2020 Youth Olympic Games Kicks Off

Lausanne 2020 Youth Olympic Games Kicks Off

January 10, 2020

Lausanne 2020 is expected to welcome some of the world’s best young athletes from 70 nations for the third edition of the Games following Innsbruck 2012 and Lillehammer four years later. The Youth Olympic Games..

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FLŌA Recognised as Leading Snowsports Startup At ISPO 2020

FLŌA Recognised as Leading Snowsports Startup At ISPO 2020

January 05, 2020

After being shortlisted for the ISPO startup competition Brandnew, we head to Munich for one of the world’s leading trade shows for sports. 

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A Cut For Everyone: Your Guide To The Details

A Cut For Everyone: Your Guide To The Details

December 23, 2019

From half-zips, to 3/4 length crops, we developed our base layer range to ensure you get the ultimate comfort when up on the hill. Understanding the benefits allows you to get the perfect fit, here, we take a look at them…

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Backcountry Basics: How To Build Your Perfect Kicker

Backcountry Basics: How To Build Your Perfect Kicker

December 13, 2019

Building your first backcountry kicker is a rite of passage and the perfect way to spend time in the mountains with friends…

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Christmas Opening Hours

Christmas Opening Hours

December 03, 2019

The last day the place your order for a Christmas deliver is Friday 20th December in the UK, Wed 18th December for Europe and Friday 13th for North America.

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Backcountry Insider: Derek Chandler of Marmalade Ski School

Backcountry Insider: Derek Chandler of Marmalade Ski School

November 28, 2019

We caught up with Derek Chandler of Marmalade Ski School, one of our official FLOA partners to talk about the diversity of the 3 Valleys and escaping the confines of normal skiing…

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A Beginners Guide To The Backcountry

A Beginners Guide To The Backcountry

November 15, 2019

The allure of the backcountry promises open terrain without the crowds, but if it’s your first time off-piste, make sure you bear these key tips in mind…

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5 Ways To Ride Stronger & Longer This Winter

5 Ways To Ride Stronger & Longer This Winter

November 05, 2019

Maximising your time in the snow is what it’s all about. Here’s five tried and tested ways to ride harder, stronger, and longer…

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5 Iconic Legends Of The Big Mountain

5 Iconic Legends Of The Big Mountain

October 28, 2019

These five hungry powder-hounds are some of the finest to ever shred in the big mountain. If you’re looking for motivation and inspiration for this season’s stash, then have a run through these guys…

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Base Layer Benefits For Other Mountain Pursuits

Base Layer Benefits For Other Mountain Pursuits

October 14, 2019

Skiing and snowboarding are not the only way to traverse and descend a mountain. We take a look at how the humble base layer can prove essential kit for downhill mountain biking. 

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