• Good news, we're dispatching as normal
  • Read FLŌA's response to COVID-19
  • Free shipping, 30 day returns, 2 year warranty
  • Tops & Leggings for Snow & Outdoors
5 Iconic Legends Of The Big Mountain

by Nick Baines October 28, 2019

Jeremy Jones

It’s impossible to talk about freeriding without mentioning Jeremy Jones. A titan of the snow covered wilderness, Jones has carved a deep name for himself in the backcountry lexicon. Back before freeriding was even cool, Jones would live out of his truck in order to score first descents and bluebird powder days while the rest of the snowboard world was fixated on jibbing rails down street stair sets and chunky park kickers. Anyone that has seen his series of films including Higher, Further and Deeper will know just how committed this guy actually is. 


Seth Morrison

This guy has brought the might of freestyle skiing to the big mountain arena. In fact no other skier has been so renowned for making such hefty drops in the backcountry, most notably back-flipping off 80ft cliffs. With a roster of competition and readers poll awards firmly under his belt from the early 2000s, Seth is still slaying the powder every which way.


Johan Olofsson

Ever since he put down his part in Standard Films’ TB5 movie in 1995, Johan has remained one of the most stylish freeriders snowboarding has ever seen. At a time when snowboarding was still in its relative infancy, the possibilities of snowboarding were still very much being explored. Olofsson charged through the backcountry dropping cliffs, putting in some of the most cruisey, powder turns yet still brought it back to tweak some grabs in the pipe.


Jeremy Nobis

This hardened Olympian was instrumental in how big mountain skiing is approached today. On the US Ski Team since the age of 16, Nobis eventually moved away from the groomed runs and racing for much more wild terrain. His pursuits into deep Alaska and Greenland saw him push the boundaries for what was possible, taking on some of the steepest terrain ever attempted. A frequent face on early Teton Gravity Research production, Nobis is a name that’s synonymous with big mountain skiing to this very day.



Victoria Jealouse

Jealouse is arguably the most prolific female snowboarder of all time. At a period when snowboarding was dominated by men, Victoria went toe-to-toe and then some, whether in the backcountry, or nailing boardercross. From her Burton pro models, to the iconic Feelgood line, Jealouse is a name that’s embedded in snowboarding history. 


Nick Baines
Nick Baines


With an insatiable thirst for travel, Nick Baines is a journalist based on the UK’s south coast. With more than 20 years experience in snow sports, he’s contributed features to publications all over the world.


Other stories

New Year, New Habits
New Year, New Habits

by FLŌA Sports December 31, 2020

As we emerge into a new year, we delve into some of the most popular and revitalising routines that will get you outdoors and moving as much as possible…

Read More

Independent UK Snow Brands We Love
Independent UK Snow Brands We Love

by Fergie Miller December 17, 2020

Great Britain is home to some incredible independent brands. Here we explore some of our favourites….

Read More

What To Do In A Closed Ski Resort
What To Do In A Closed Ski Resort

by Nick Baines December 10, 2020

WIth the lifts closed, but snow on the ground, sometimes you’ve got to think outside the box when holed up in the resort…

Read More