The hiatus is over. Here’s the full FLŌA professional athlete team.
You might already be aware that Richard Permin is on our professional athlete team, but we’re pleased to finally announce the full draft. Spanning a number of ski and snowboard disciplines, this crew are an unstoppable force in the mountains and hard advocates for the importance of flow in snow sports.
British Ski Cross Team
Born in Chamonix to UK parents, Matt has dual French and British citizenship, meaning he can don two passports a la Jason Bourne. He’s been on skis since the age of three, and has an impressive ski cross career under his belt even though he’s only 20. You can follow Matt on Instagram @mathieu.avent_skicross
Spanish Junior Freeride Champion
Ruth Frutos is a Spanish skier who has been placing high in world freeride events since 2015. Keep your eye on this one, she’s usually found dominating the backcountry in the Spanish Pyrenees. You can follow Ruth on Instagram @ruthfrtos
British Snowboard Cross Athlete
After cutting her teeth on dryslopes in North Wales, Maisie then moved to France at age eight and got her fair share of the good stuff. After competing in a number of snowboarding disciplines, she eventually settled on snowboard cross. A British Champion several years running, Maisie has also spent the past three years on the World Cup Tour placing highly throughout. You can follow Maisie on Instagram @maisie_potter
Freeride Snowboarder, Switzerland
Lia lives for freeriding and in her opening year on the Freeride World Qualifier she took first place in Silvaplana. That same year, she also finished as Swiss Champion. Hailing from Les Savagnières, Lia is a powerful addition to the FLŌA pro team. You can follow Lia on Instagram @ganrike
Being based in Innsbruck gives Ben easy access to some of the finest powder in Europe – which he gets knee deep in as often as he can. At just 19 he already has an impressive list of high competition placements and film sections under his belt. You can follow him on Instagram @ben.hotter
Though raised by the beaches of southern California, it’s the snow-dumped mountains that Isaac feels most at ease with. Following a slew of podium finishes, Isaac is now focusing his attention on freestyle skiing in the backcountry, using mountaineering to put him into some of the more remote, hard to get to chutes, spines and powder fields. You can follow him on Instagram @isaacfreeski
Backcountry Skier, Netherlands
Siebe comes from a notoriously flat country, but has spent a large swathe of his life in the Austrian Alps honing his craft, and clocking up a number of peaks in his pursuit to slay the backcountry. You can follow Siebe on Instagram @skiwithsiebe
3 x FWT Snowboarder, France
After three years on the Freeride World Qualifiers, Camille earned a place on the Freeride World Tour (FWT). When he’s not riding secret stashes round Chamonix, he’s clocking single figure rankings on the FWT. You can follow him on Instagram @camille.armand
Professional snowboarder, Austria
Following a snowboard cross accident, Kofi turned his attention to freeriding and has never looked back. Over the past decade he’s travelled the world in search of pristine backcountry and scored all along the way. Kofi is a familiar face on the Freeride World Qualifier circuit. Follow him on Instagram @wolfgang_kofler
Richie was the first member of our pro team, if you haven't already seen his epic Red Bull video where he skis across the rooftops of Avoriaz, then go check it out. As one of the foremost freeskiers in the game, we’re delighted to have him aboard. You can follow Richie on Instagram @richardpermin
While our base layers have been developed to perform in the back country, they are also popular across a number of other outdoor pursuits. Here we take a look at the popularity of base layers among dedicated cold water surfers…
To celebrate Mihaly Csikszentmihalyi birthday (aka the godfather of flow) we're giving away two sets of our legendary All Action base layer. All you need to is subscribe to our newsletter to be in with a chance to win.