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Equality in performance

by Nick Baines June 20, 2019

Balancing the scales in comfort, fit and ability…

Despite the opinions of sports pundits and hacks, performance isn’t always about the biggest air or the fastest line.

Performance, especially when dealing with solitary mountain pursuits, is much more closely associated with the top tier of our personal abilities. Whether it’s landing certain tricks, or putting in a deep turn on an open, untouched face, there’s nothing better than being in that zone.  And that remains the same regardless of discipline, age or gender.


Getting in the zone


But in order to get there we need certain things to be in play. First of all, our body and mind need to be well rested in order to generate power and fast reactions. Hydration and fuel are also key, as any athlete will attest, and finally there’s comfort. In order to execute manouvres, make hefty drops and carry out your mountain sport effectively, you need to be free from restriction. Your limbs need to be able to move the way you need them to without any distraction.


Highlighting the problem


It’s that universal comfort and freedom from restricted movement and that we focused our minds on here at FLŌA. We know just how bloody annoying it can be when the back of your base layer rises up to expose your back – especially if heading into a powder field. Not to mention the dedicated concentration that’s required to ignore a chaffed thigh.

Yes, the baselayers of yesteryear were responsible for sub-par performance and left much room for improvement. Being out in the backcountry though these items are essential, so how could we evolve?


Redefining the baselayer for all shapes and sizes


In order for our baselayer to work for our users, we knew it had to deliver a second-skin fit for everyone, regardless of gender, shape or size. We worked insanely hard on perfecting our baselayer patterns, ensuring a snug, chafe-free fit with integrated compression.

This criteria was exactly the same for our women’s range. The process required us to develop our design and material blend to the point where we can now confidently deliver a baselayer that provides ultimate warmth, breathability and a seamlessly close fit for a wide variety of different body shapes. It’s been a long journey, but we believe comfort and freedom of movement should be universal.

Performance in the mountains is not measured by gender, and neither are our baselayers.

Nick Baines
Nick Baines


With an insatiable thirst for travel, Nick Baines is a journalist based on the UK’s south coast. With more than 20 years experience in snow sports, he’s contributed features to publications all over the world.


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