FLŌA announces today its partnership with leading professional skier Richard (aka Richie) Permin, following a successful fully-funded Kickstarter campaign.
Permin, a long-time friend of FLŌA founder Fergie Miller, an award winning professional freeskier and star of several major ski movies, will help the brand develop its high performance technical baselayers and place them at the heart of the freeski community, both in the UK and France as well as internationally.
FLŌA founder Fergie Miller said: “We are delighted to be partnering with Richie having watched him lead the freeskiing community for over decade.
He hits as good a line as anyone I know, has consistently performed at the highest of levels in the backcountry and is constantly striving to push back the boundaries of freeskiing. In terms of ambassadors for FLŌA, we couldn’t imagine anyone better.”
Richie talks about working with FLŌA: “I love the brand - like many athletes flow is such as important part of my skiing philosophy.
Knowing that I have a baselayer that is comfortable and that I can trust to look after my body means I can concentrate on what I do best - expressing myself up on the mountain and skiing the most challenging lines I can.”
Whilst filming for the movie in 2016 Richie broke both heels and it was only in 2017 he returned to freeskiing, shooting his 2017 movie ‘Sweet and Sour’ with Victor De Le Rue.
Richard’s other sponsors include Red Bull, Oakley, Dynastar, Lange and IWC. For any media enquiries please contact FLŌA Founder Fergie Miller.
While our base layers have been developed to perform in the back country, they are also popular across a number of other outdoor pursuits. Here we take a look at the popularity of base layers among dedicated cold water surfers…
To celebrate Mihaly Csikszentmihalyi birthday (aka the godfather of flow) we're giving away two sets of our legendary All Action base layer. All you need to is subscribe to our newsletter to be in with a chance to win.