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Floa Annouces Partnership With Leading Freeskier Richard Permin

by Nick Baines December 17, 2018

FLŌA announces today its partnership with leading professional skier Richard (aka Richie) Permin, following a successful fully-funded Kickstarter campaign.


Permin, a long-time friend of FLŌA founder Fergie Miller, an award winning professional freeskier and star of several major ski movies, will help the brand develop its high performance technical baselayers and place them at the heart of the freeski community, both in the UK and France as well as internationally.


Taking The Sport To New Levels


FLŌA founder Fergie Miller said: “We are delighted to be partnering with Richie having watched him lead the freeskiing community for over decade.

He hits as good a line as anyone I know, has consistently performed at the highest of levels in the backcountry and is constantly striving to push back the boundaries of freeskiing. In terms of ambassadors for FLŌA, we couldn’t imagine anyone better.”

Richie talks about working with FLŌA: “I love the brand - like many athletes flow is such as important part of my skiing philosophy.

Knowing that I have a baselayer that is comfortable and that I can trust to look after my body means I can concentrate on what I do best - expressing myself up on the mountain and skiing the most challenging lines I can.”


Last week Richie released his long awaited movie ‘Good Morning’ globally on YouTube with Red Bull TV that has already been viewed over 600,000 times.


Whilst filming for the movie in 2016 Richie broke both heels and it was only in 2017 he returned to freeskiing, shooting his 2017 movie ‘Sweet and Sour’ with Victor De Le Rue.

Richard’s other sponsors include Red Bull, Oakley, Dynastar, Lange and IWC. For any media enquiries please contact FLŌA Founder Fergie Miller.

Nick Baines
Nick Baines


With an insatiable thirst for travel, Nick Baines is a journalist based on the UK’s south coast. With more than 20 years experience in snow sports, he’s contributed features to publications all over the world.


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