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Floa Baselayers Available at London Ski Pop-Up Shop

by Nick Baines February 07, 2019

Until March 29th you'll be able to find the FLŌA backcountry base layers at the Hatch Label Ski Pop-up in London...

A short walk from Oxford Circus, tucked away at 48 Mortimer street is the Hatch Label Ski pop-up shop. From the 8th February until the 29th March, its home to a carefully curated collection of the finest international skiwear designers in the industry. It's also the only place you will find the full range of FLŌA backcountry base layers.

This is an ideal opportunity to try them on, to stride around the shop, and experience the second-skin comfort of these unique backcountry essentials for yourself. Built with seamless technology, you'll notice how they don't chaffe or rub, which can hinder your ride when out on the mountain.

You'll also feel how the mapped compression supports you, working to help increase circulation and reduce muscle fatigue. The Merino blend provides unparalleled softness against your skin, but also boasts many natural benefits. Merino naturally repels odours and wicks away moisture keeping you dryer and warmer for longer.

A Time To Get Prepared

The snowfall in Europe is currently at epic levels. From the Three Valleys, right through to Austrian resorts like Arlberg, we're looking at one of the best years for snow in a long time.

Maybe you're about to head out, or perhaps planning to book a last minute dash before the end of the season? Either way, the Hatch Label Ski pop-up shop has made this an ideal opportunity to come equip yourself with a serious base layer, for serious backcountry riding.

This London pop-up comes at a time when we are about to announce our Professional Athlete team; which features big mountain skier Richard Permin (watch him inaction in the video below)

However, don't worry if you live too far away or can't get down to the pop-up, we offer a 60 day returns policy, so you can try our backcountry base layers on in the comfort of your own home and see the difference in FLŌA base layers for yourself.

Hatch Label Ski Pop-Up
48 Mortimer St
Fitzrovia, London W1W 7RN

10am-7pm : Mon-Sun

Nick Baines
Nick Baines


With an insatiable thirst for travel, Nick Baines is a journalist based on the UK’s south coast. With more than 20 years experience in snow sports, he’s contributed features to publications all over the world.


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