Listen to the ReddyYeti podcast - FLŌA founder Fergie Miller discussed what it is like to launch an active wear brand, why FLŌA base layers are so special and the everyday challenges of a growing a startup in the winter sports industry.
ReddyYeti is the leading outdoor club in North America that provides its members with access to the most innovative gear from startups and small businesses.
Their podcast is one of the most listened to outdoor podcasts across the states and ReddyYeti has a growing membership of over 100k listeners.
The podcast includes Fergie discussing his previous career training ski and snowboard instructors, how much product development went into the Backcountry base layer and the importance of environmental sustainability to mention a few.
And if you are based in North America why not take advantage of the give-away ReddyYeti currently where you can win a set of FLŌA base layers alongside a set of 4FRNT skis, Unit 1 Helmets and over $4k worth of kit
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