The newest member of our professional athlete team is a downhill powerhouse and the newly crowned British Mens Downhill Champion..
We’re proud to welcome Jack Gower to the FLŌA professional athlete team. Jack’s a dynamic alpine ski racer and proud member of Team GB. This has been his first year competing on the FIS World Cup Circuit, and he’s leapt into it with a ferocious appetite.
It’s not just Jack’s speed in the Super G, Downhill, and Combined that caught our attention, but his easy, effortless style he exudes while weaving his descent.
Jack becomes our third Team GB member on FLŌA, joining Matt Avant, and Maisie Potter – all working hard towards the Winter Olympics in Beijing 2022.
Men and women have learnt to use the body in ways to bring mental and physical enjoyment. Whether it’s painting and sculpting, making music, or swimming, these endeavours are as much about accomplishing a goal, as they are enjoying the experience.
Flow is that sacred ground where performance and pleasure converge. A state of consciousness where you become totally absorbed in what you are doing to the exclusion of all other thoughts.
“Flow is about focus,” writes Jackson. “More than just focus. Flow is a harmonious experience where mind and body are working together effortlessly, leaving the person feeling that something special has just occurred.”
Although people often associate flow with peak performance, flow doesn't depend on winning and most often delivers a feeling more valuable that a medal. Perhaps this is why flow has an intrinsic link with solitary pursuits like skiing, snowboarding, surfing or climbing.
Breaking away from the tarmac and heading onto the trail is one of the best ways to immerse yourself in nature. Here we take a look at some of our favourite trail running spots in the UK…
Here we take a peak at the production line and reveal the innovative factory where our All Action base layers and leggings are made.