The newest member of our professional athlete team is a downhill powerhouse and the newly crowned British Mens Downhill Champion..
We’re proud to welcome Jack Gower to the FLŌA professional athlete team. Jack’s a dynamic alpine ski racer and proud member of Team GB. This has been his first year competing on the FIS World Cup Circuit, and he’s leapt into it with a ferocious appetite.
It’s not just Jack’s speed in the Super G, Downhill, and Combined that caught our attention, but his easy, effortless style he exudes while weaving his descent.
Jack becomes our third Team GB member on FLŌA, joining Matt Avant, and Maisie Potter – all working hard towards the Winter Olympics in Beijing 2022.
Men and women have learnt to use the body in ways to bring mental and physical enjoyment. Whether it’s painting and sculpting, making music, or swimming, these endeavours are as much about accomplishing a goal, as they are enjoying the experience.
Flow is that sacred ground where performance and pleasure converge. A state of consciousness where you become totally absorbed in what you are doing to the exclusion of all other thoughts.
“Flow is about focus,” writes Jackson. “More than just focus. Flow is a harmonious experience where mind and body are working together effortlessly, leaving the person feeling that something special has just occurred.”
Although people often associate flow with peak performance, flow doesn't depend on winning and most often delivers a feeling more valuable that a medal. Perhaps this is why flow has an intrinsic link with solitary pursuits like skiing, snowboarding, surfing or climbing.
While our base layers have been developed to perform in the back country, they are also popular across a number of other outdoor pursuits. Here we take a look at the popularity of base layers among dedicated cold water surfers…
To celebrate Mihaly Csikszentmihalyi birthday (aka the godfather of flow) we're giving away two sets of our legendary All Action base layer. All you need to is subscribe to our newsletter to be in with a chance to win.