Ten places in the UK where you can get your hands on FLŌA baselayers…
FLŌA is a niche, homegrown upstart and during this winter we have been speaking to a number of independent retailers, fashion boutiques and outdoor shops about our backcountry baselayer. The British industry is thoroughly embracing and the feedback and support has been fantastic.
It’s been an incredibly busy few months following our Kickstarter launch. After the success of our pop-up up with Hatch-Label in London earlier this year, we’re thrilled to announce that FLŌA can now also be found in a select list of 10 UK retailers.
Our baselayers offer warmth, compression and comfort for any pursuit that puts you out against the elements. More importantly, they perform to an exceptionally high level, allowing you to push yourself to the limit and manouvre effectively through critical sections.
Although our roots are firmly embedded in the snowsports scene, the adaptability of the backcountry baselayer is proving ideal for a wide range of outdoor pursuits from hiking national parks, to cross country skiing. The appeal for the backountry baselayer has been growing across all mountain disciplines, but it’s the support of retailers that has been most encouraging to witness.
So whilst we’ve had a busy season building our professional athlete team and cramming in a few well-earned powder days in Europe, we’re delighted to say you can now find FLŌA baselayers in the following places:
Tallington Lake Pro Shop
Love & Piste
Scooter & Ski
While our base layers have been developed to perform in the back country, they are also popular across a number of other outdoor pursuits. Here we take a look at the popularity of base layers among dedicated cold water surfers…
To celebrate Mihaly Csikszentmihalyi birthday (aka the godfather of flow) we're giving away two sets of our legendary All Action base layer. All you need to is subscribe to our newsletter to be in with a chance to win.