• Sign up, for a 15% discount off your first purchase
  • Good news, we're dispatching as normal
  • Free shipping, 45 day returns, 2 year warranty
Win A Base Layer Set To Celebrate The Birthday of The Godfather of Flow

by Fergie Miller September 23, 2019

Sometimes we wonder if we’d be able to access flow so freely is it hadn't been for the pioneering work of Mihaly Csikszentmihalyi. Mihaly is the man who recognised and named the psychological concept of flow and spent a huge swathe of his career exploring it through sport, business and education.


The flow state is in the roots of our business

Our base layers are developed to remove distractions while delivering warmth and comfort so that you can get fully in the zone during your mountain pursuits. Mihaly co-authored the book Flow In Sport, which we have broken down and simplified, it makes essential reading for anyone serious about their skiing and snowboarding performance.


Flow is now a common concept thanks to Mihaly

His 2004 TED Talk is still an eye-opener, explaining the balance between skill level and challenge. If a task is too easy and unchallenging, we become bored or apathetic. If the challenge outweighs our abilities, we become worried or anxious. However, if our skill is carefully matched to a challenge so that we still have to try, using all our concentration, then we are able to access the much sought after flow state.




How flow feels

Mihaly uses examples of how it feels to be in the flow state. When all our concentration is focussed on the task at hand, we can no longer concentrate on our own existence. We loose ourselves, but in order to do this, we need to have a base skill level so that we can perform automatically. Whether this is some deep turns in a powder field, or a sequence of poses in a yoga practice, we need a certain level of confidence in our abilities.


Off-mountain flow

Inspired by flow, we have continued to develop our range of base layers, most recently with the introduction of the All Action. An incredibly soft, flexible and versatile layer that keeps your body warm, while also allowing it to breathe. This is especially helpful when doing yoga or pilates in chilly studios, or mountain biking through forests and downs. Our dedication to flow always comes back to the principles of Mihaly’s research.


Mihaly is 85 this month, so we’re running a giveaway

MihalyCsikszentmihalyi turns 85 this month, and to mark the occasion we are giving away two sets of our new All Action base layers. We’re pulling a draw from our email list, all you need to do is signup to our newsletter, and two winners will be chosen at random to receive their new All Action base layers.



indicates required

Please select all the ways you would like to hear from FLŌA:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Fergie Miller
Fergie Miller


Fergie, the founder of FLŌA, founded and spent ten years at Base Camp training over 2,000 ski & snowboard instructors before spending 8 years working in tech startups, including at over 5 accelerators covering Seed to Series A, before returning to action sports base layers and creating the FLŌA brand.


Other stories

A Vin Chaud Recipe Handed Down the Generations
A Vin Chaud Recipe Handed Down the Generations

by FLŌA Sports December 14, 2021

As a base layer brand, we are all about staying dry, cosy and warm. The ultimate is a day of stoke and exertion in the cold, then head inside to warm up next to for a warm mug of something next to a lit fire

Read More

Your Guide to Skiing the Vallee Blanche with Dave Searle & Ski Bro
Your Guide to Skiing the Vallee Blanche with Dave Searle & Ski Bro

by FLŌA Sports November 26, 2021

IFMGA Mountain Guide Dave Searle explains Europe's longest ski run the Vallée Blanche which begins at the highest point of the Aiguille du Midi Cable Car in Cahmonix. Courtesy of Ski Bro.

Read More

RIP The Godfather Of Flow
RIP The Godfather Of Flow

by Fergie Miller November 02, 2021

Professor Mihalyi Csikszentmihalyi, the Godfather of Flow, died recently at the end of October whilst at his home in Claremont, California. He was 87. 

Read More