IN THE ZONE
DISCOVER NEW HORIZONS.
IN THE ZONE
DISCOVER NEW HORIZONS.
Introducing Triathlete Toby Read
We’re pleased to announce the FLŌA team is expanding beyond snow sports. Here we welcome triathlete Toby Read…
Wild Swimming Safety
People are taking to cold water immersion and enjoying a wide range of health benefits. Here we look at entering the water and restoring warmth safely…
Where The Pow’s Been Had
Skiing and snowboarding has been off the cards for many this winter season. Here we look at some of the best riding that’s been had in quieter locales…
Behind The Scenes: The All Action Shoot
Get an insight into our latest shoot as we reveal the concept and how the All Action base layers have been developed with the outdoors and nature firmly in mind
Arctic Running With Holly Saunders
230km and daytime temperatures of -25ºC. The Ice Run is a serious, but spectacular test of endurance…
Our 5 Favourite Mid Layers For Winter Exercise
From jogs through the park, to HIIT workouts in the snow, we explore some of the best mid layers to employ alongside the FLŌA base layer collection…
New Year, New Habits
As we emerge into a new year, we delve into some of the most popular and revitalising routines that will get you outdoors and moving as much as possible…
Independent UK Snow Brands We Love
Great Britain is home to some incredible independent brands. Here we explore some of our favourites….
What To Do In A Closed Ski Resort
WIth the lifts closed, but snow on the ground, sometimes you’ve got to think outside the box when holed up in the resort…
Must Watch Edits From The 21 Winter Season
Winter is coming, and we have a roundup of the best ski and snowboard videos to get you amped for the mountains.
FLOA Ambassador Florent Demaere And His First Movie 'Second Chance'
We caught up with FLŌA ambassador Florent Demaere to discuss drone filming, getting caught in an avalanche, shooting ski movies and plans for the year ahead….
