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Behind The Scenes: The All Action Shoot

Behind The Scenes: The All Action Shoot

February 23, 2021

Get an insight into our latest shoot as we reveal the concept and how the All Action base layers have been developed with the outdoors and nature firmly in mind

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Arctic Running With Holly Saunders

Arctic Running With Holly Saunders

February 18, 2021

230km and daytime temperatures of -25ºC. The Ice Run is a serious, but spectacular test of endurance…

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Our 5 Favourite Mid Layers For Winter Exercise

Our 5 Favourite Mid Layers For Winter Exercise

January 14, 2021

From jogs through the park, to HIIT workouts in the snow, we explore some of the best mid layers to employ alongside the FLŌA base layer collection…

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New Year, New Habits

New Year, New Habits

December 31, 2020

As we emerge into a new year, we delve into some of the most popular and revitalising routines that will get you outdoors and moving as much as possible…

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Independent UK Snow Brands We Love

Independent UK Snow Brands We Love

December 17, 2020

Great Britain is home to some incredible independent brands. Here we explore some of our favourites….

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What To Do In A Closed Ski Resort

What To Do In A Closed Ski Resort

December 10, 2020

WIth the lifts closed, but snow on the ground, sometimes you’ve got to think outside the box when holed up in the resort…

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Must Watch Edits From The 21 Winter Season

Must Watch Edits From The 21 Winter Season

December 03, 2020

Winter is coming, and we have a roundup of the best ski and snowboard videos to get you amped for the mountains.

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FLOA Ambassador Florent Demaere And His First Movie 'Second Chance'

FLOA Ambassador Florent Demaere And His First Movie 'Second Chance'

November 25, 2020

We caught up with FLŌA ambassador Florent Demaere to discuss drone filming, getting caught in an avalanche, shooting ski movies and plans for the year ahead….

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The 4 Things Every Rock Climber Should Know

The 4 Things Every Rock Climber Should Know

November 17, 2020

Rock climbing can be quite an intimidating sport for beginners, especially if there’s no instructor, but just about anyone can become a decent rock climber without being a super-athlete

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Insider Insights: Floss Cockle of FREEFLOSKI

Insider Insights: Floss Cockle of FREEFLOSKI

November 12, 2020

FLŌA caught up with Floss Cockle of FREEFLOSKI to find out how she is adapting her ski coaching to COVID-19..

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Annecy: The Soul of European Action Sports

Annecy: The Soul of European Action Sports

October 18, 2020

With High Five sadly being cancelled this year, we thought it time to shine light on how this quaint little spot on the lake became an international powerhouse of outdoor pursuits…

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Merrow Stitching: The Ultimate For Comfort And Performance

Merrow Stitching: The Ultimate For Comfort And Performance

October 12, 2020

As we explore the detail in the FLŌA base layer collections, we delve into the decision to choose Merrow stitching on our garments…

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