• Good news, we're dispatching as normal
  • Free shipping, 30 day returns, 2 year warranty
  • Read FLŌA's response to COVID-19
Ski & Snowboard Videos That Got Us Through Lockdown

Ski & Snowboard Videos That Got Us Through Lockdown

September 04, 2020

What’s better than a Netflix binge? This lot. Feast your eyes on this collection of snow edits, guaranteed to have you itching to get out in the mountains…

Read More

Outdoor Training: An Insiders Guide

Outdoor Training: An Insiders Guide

August 24, 2020

A lot of us have tuned in to training outside this year, taking our fitness regimes out of the gyms and into our gardens, parks and streets. We’re walking you through our favourite options for alfresco fitness..

Read More

Obsidian: New Winter Games NZ Event

Obsidian: New Winter Games NZ Event

August 10, 2020

In the midst of COVID lockdowns, Winter Games NZ have shaken things up and found a way to celebrate the breadth of New Zealand’s snow talent in an engaging new format.

Read More


FIS Announce Roller Skiing World Cup

FIS Announce Roller Skiing World Cup

July 30, 2020

After a successful debut in 2019, the International Ski Federation have announced details of Roller Skiing World Cup summer event series. The two Organisers in Otepää (EST) and Madona (LAT)  have been given a green light to hold their events with the applicable Covid-19 measures.

Read More

OnTheSnow.com - A Casualty of The Pandemic

OnTheSnow.com - A Casualty of The Pandemic

July 14, 2020

OnTheSnow.com, known for its online snow reports, ski resort guides and gear reviews, announced earlier in July that iw Ould be closing its doors.

In a statement released on its website, OnTheSnow cited the financial struggles as a result of the pandemic in what was an already challenging media landscape.

Read More

The Appeal of Mountain Living in a Ski Chalet

The Appeal of Mountain Living in a Ski Chalet

July 02, 2020

For those of us that love the exhilaration of the slopes and to ski or snowboard at every given opportunity, investing in ski chalets for sale is a dream come true.

Read More


FLŌA's Response To Covid-19

FLŌA's Response To Covid-19

June 01, 2020

From the premature end to the winter season to watching communities around the world struggle with the impacts of Covid, the last few months have been some of the most challenging we’ve experienced.

Our thoughts and prayers go out to all those who have been negatively impacted by the virus, particularly those who have lost loved ones.

Read More

FLŌA Becomes Official Base Layer Partner Of PhotoJourney

FLŌA Becomes Official Base Layer Partner Of PhotoJourney

March 25, 2020

FLŌA is delighted to announce that it has become the officIal base layer partner to guided Nepalese photography expedition company PhotoJourney, the brainchild of photographer Johnny Fenn and mountaineer Mark Brightwell..

Read More

Listen to the Podcast - FLŌA Founder Talks All Things Base Layers

Listen to the Podcast - FLŌA Founder Talks All Things Base Layers

March 13, 2020

Listen to the ReddyYety podcast - FLŌA founder Fergie Miller discussed what it is like to launch an active wear brand, why FLŌA base layers are so special and the everyday challenges of a growing a startup in the winter sports industry

Read More


Banff Film Festival Arrives In The UK

Banff Film Festival Arrives In The UK

March 03, 2020

Embark on a thrilling night of adventure with a brand-new collection of short films from the world’s most prestigious mountain film festival! The Banff Mountain Film Festival World Tour is back for 2020, bringing a brand-new selection of gripping action and adventure films to more venues than ever before in the UK and..

Read More

FLŌA Partners With Ellie Soutter Foundation

FLŌA Partners With Ellie Soutter Foundation

February 27, 2020

FLŌA is delighted to partner with the Ellie Soutter Foundation as it opens its first shop in Les Gets, Ellie's home, in order to raise the awareness of The Foundation and assist in its fundraising activities

Read More

Kingsbury claims 60th Freestyle World Cup win

Kingsbury claims 60th Freestyle World Cup win

February 17, 2020

The FIS Freestyle World Cup event at Winsport’s Canada Olympic Park in Calgary went down in style on Saturday, with Canada’s Mikael Kingsbury reaching for his 60th World Cup victory, while France’s Perrine Laffont extended her winning streak to five competitions.

Read More