Off season training
While the snow may have retreated, the mountains still provide a veritable playground during the summer and the perfect arena for off-season training…
Hiking trails to travel for...
We’ve put together our ultimate mountain trails that put you right out there in the thick of it…
Keeping up with the Kendal Mountain tour
The Kendal Mountain Festival is one of the most important dates in the calendar. However, this year the festival went on a little longer, and spread a little further….
Our stance on sustainability
From sourcing materials, to using like-minded manufacturing facilities, sustainability is integral to how we do things at FLŌA…
Getting to know: Camille Armand
We caught up with FLŌA team rider Camille Armand to find a little more about what he’s up to, and learn about his Fast Follow project.
Pure Wilderness: Nick Parks' Expedition To Kyrgyzstan
Kyrgyzstan might not be the first place you think of when seeking untracked snow, but mountain guide Nick Parks knows something you don’t…
Win a set of Baselayers with #MYFLOA
We have two sets of our amazing Backcountry Baselayers up for grabs - that's TWO pairs - one for you and one for someone else, or a spare set for yourself, whatever you prefer. An amazing prize worth over £400 delivered anywhere in the world!
Prime Time For Arctic Heli Skiing
The season’s not done yet and there’s still powder to be found out there in the northern hemisphere. As long as you know where to look…
Welcome To The Team - Jack Gower
The newest member of our professional athlete team is a downhill powerhouse and the newly crowned British Mens Downhill Champion..
The Best Festivals In The Snow: April 2019
As springtime slush begins to get slashed, it’s time to kick back and get involved with some of the epic mountain festivals that take place this month…
Where To Find FLŌA - 10 UK Stockists
Ten places in the UK where you can get your hands on FLŌA baselayers…
Side Hits: Our Favourite Video Edits This Season
Motivational scenes to get you fired up and hungry for the mountains…