July 02, 2020
For those of us that love the exhilaration of the slopes and to ski or snowboard at every given opportunity, investing in ski chalets for sale is a dream come true.
June 01, 2020
From the premature end to the winter season to watching communities around the world struggle with the impacts of Covid, the last few months have been some of the most challenging we’ve experienced.
Our thoughts and prayers go out to all those who have been negatively impacted by the virus, particularly those who have lost loved ones.
March 25, 2020
FLŌA is delighted to announce that it has become the officIal base layer partner to guided Nepalese photography expedition company PhotoJourney, the brainchild of photographer Johnny Fenn and mountaineer Mark Brightwell..
March 13, 2020
Listen to the ReddyYety podcast - FLŌA founder Fergie Miller discussed what it is like to launch an active wear brand, why FLŌA base layers are so special and the everyday challenges of a growing a startup in the winter sports industry
March 03, 2020
Embark on a thrilling night of adventure with a brand-new collection of short films from the world’s most prestigious mountain film festival! The Banff Mountain Film Festival World Tour is back for 2020, bringing a brand-new selection of gripping action and adventure films to more venues than ever before in the UK and..
February 27, 2020
FLŌA is delighted to partner with the Ellie Soutter Foundation as it opens its first shop in Les Gets, Ellie's home, in order to raise the awareness of The Foundation and assist in its fundraising activities
February 17, 2020
The FIS Freestyle World Cup event at Winsport’s Canada Olympic Park in Calgary went down in style on Saturday, with Canada’s Mikael Kingsbury reaching for his 60th World Cup victory, while France’s Perrine Laffont extended her winning streak to five competitions.
February 06, 2020
GB Snowsport telemark skier Jasmin Taylor has written her name into the history books as the most decorated British World Cup skier of all time after finishing third at the sprint race in Pralognan-la-Vanoise in France.
January 26, 2020
In case you missed it the 2020 Freeride World Tour kicked off in Hakuba, Japan last week in what is fast becoming one of the most eagerly comps of the backcountry calendar. Known for its white fluffy powder..
January 21, 2020
Jamie Barrow, Britain's fastest snowboarder, who broke the Guinness World Record for the fastest speed on a snowboard while being towed by a Maserati Levante) in St. Moritz in 2018 is the most recent athlete to join team FLŌA.
January 16, 2020
In case you missed it, yesterday the Freeride World Tour announced that men and women athletes will be awarded equal prize money across all categories beginning with the first event of FWT20.
January 10, 2020
Lausanne 2020 is expected to welcome some of the world’s best young athletes from 70 nations for the third edition of the Games following Innsbruck 2012 and Lillehammer four years later. The Youth Olympic Games..