IN THE ZONE
DISCOVER NEW HORIZONS.
IN THE ZONE
DISCOVER NEW HORIZONS.
FLŌA Recognised as Leading Snowsports Startup At ISPO 2020
After being shortlisted for the ISPO startup competition Brandnew, we head to Munich for one of the world’s leading trade shows for sports.
A Cut For Everyone: Your Guide To The Details
From half-zips, to 3/4 length crops, we developed our base layer range to ensure you get the ultimate comfort when up on the hill. Understanding the benefits allows you to get the perfect fit, here, we take a look at them…
Backcountry Basics: How To Build Your Perfect Kicker
Building your first backcountry kicker is a rite of passage and the perfect way to spend time in the mountains with friends…
Christmas Opening Hours
The last day the place your order for a Christmas deliver is Friday 20th December in the UK, Wed 18th December for Europe and Friday 13th for North America.
Backcountry Insider: Derek Chandler of Marmalade Ski School
We caught up with Derek Chandler of Marmalade Ski School, one of our official FLOA partners to talk about the diversity of the 3 Valleys and escaping the confines of normal skiing…
A Beginners Guide To The Backcountry
The allure of the backcountry promises open terrain without the crowds, but if it’s your first time off-piste, make sure you bear these key tips in mind…
5 Ways To Ride Stronger & Longer This Winter
Maximising your time in the snow is what it’s all about. Here’s five tried and tested ways to ride harder, stronger, and longer…
5 Iconic Legends Of The Big Mountain
These five hungry powder-hounds are some of the finest to ever shred in the big mountain. If you’re looking for motivation and inspiration for this season’s stash, then have a run through these guys…
Base Layer Benefits For Other Mountain Pursuits
Skiing and snowboarding are not the only way to traverse and descend a mountain. We take a look at how the humble base layer can prove essential kit for downhill mountain biking.
Base Layer Decisions: All Action Vs Backcountry
We compare our two base layers to help you layer up effectively and lay the perfect foundation to your mountain success.
The Base Layer And Cold Water Surfing
While our base layers have been developed to perform in the back country, they are also popular across a number of other outdoor pursuits. Here we take a look at the popularity of base layers among dedicated cold water surfers…
Win A Base Layer Set To Celebrate The Birthday of The Godfather of Flow
To celebrate Mihaly Csikszentmihalyi birthday (aka the godfather of flow) we're giving away two sets of our legendary All Action base layer. All you need to is subscribe to our newsletter to be in with a chance to win.