• Good news, we're dispatching as normal
  • Read FLŌA's response to COVID-19
  • Free shipping, 30 day returns, 2 year warranty
Ric Potter on The Hunt For Powder in Georgia

Ric Potter on The Hunt For Powder in Georgia

February 25, 2019

We caught up with FLŌA ambassador Ric Pottor following his trip to a remote ski area in Georgia…

Read More

Announcing The Floa Athlete Team

Announcing The Floa Athlete Team

February 17, 2019

The hiatus is over. Here’s the full FLŌA professional athlete team.

Read More

Kickstarter Backers Model Their Baselayers

Kickstarter Backers Model Their Baselayers

February 15, 2019

Product is landing in the hands of Kickstarter backers and the feedback has been overwhelming…

Read More


Floa Baselayers Available at London Ski Pop-Up Shop

Floa Baselayers Available at London Ski Pop-Up Shop

February 07, 2019

Until March 29th you'll be able to find the FLŌA backcountry base layers at the Hatch Label Ski Pop-up in London...

Read More

X Games Aspen 2019: The Important Bits...

X Games Aspen 2019: The Important Bits...

January 28, 2019

As the 24th Winter X Games event comes to a close, we give you a run down of the action that took place in Aspen Colorado.

Read More

Meet Sean Pankhurst, Floa's Lead Designer

Meet Sean Pankhurst, Floa's Lead Designer

January 17, 2019

We caught up with FLŌA’s Head of Design to learn what makes our base layers so remarkable…

Read More


The Big 5: Essential Kit For Hitting The Backcountry

The Big 5: Essential Kit For Hitting The Backcountry

January 11, 2019

Heading out into the backcountry requires planning and preparation. Here we take a look at the five most essential pieces of kit you'll need for exploring those powder fields safely.

Read More

The Freeride World Tour 2019 Preview

The Freeride World Tour 2019 Preview

January 05, 2019

We take a look ahead at this year’s Freeride World Tour kicking off in Hakuba, Japan. It’s easy to see why the World Freeride Tour is taking place in Japan this year. The deep, tree lined powder fields of Hakuba have drawn skiiers and snowboarders to this land for decades.

Read More

Competition TIme To #Win a Set of Our Backcountry Baselayers

Competition TIme To #Win a Set of Our Backcountry Baselayers

December 24, 2018

Time for a bit of fun to celebrate our fully backed Kickstarter Campaign - WIN a set of our Backcountry Baselayers for yourself

Read More


Floa Annouces Partnership With Leading Freeskier Richard Permin

Floa Annouces Partnership With Leading Freeskier Richard Permin

December 17, 2018

FLŌA announces today its partnership with leading professional skier Richard (aka Richie) Permin, following a successful fully-funded Kickstarter campaign.

Read More

Why we Say 'Backcountry Specific' For Our Baselayer

Why we Say 'Backcountry Specific' For Our Baselayer

December 06, 2018

We’ve redefined what it means to produce high performance base layers, but here’s what makes our products perfect for the backcountry, and why we claim to be a 'backcountry specific baselayer'

Read More

Floa's Favourite Adventure Photographers Part 2

Floa's Favourite Adventure Photographers Part 2

November 26, 2018

When we started thinking of blogs to write, photography was up there on the list so we though a blog post about adventure photography and photographers would be easy. Trouble is it was too easy as there's so many good photographers out there.

Read More