In The Zone

Keeping up with the Kendal Mountain tour

May 17, 2019

The Kendal Mountain Festival is one of the most important dates in the calendar. However, this year the festival went on a little longer, and spread a little further….

FLŌA's Stance on Sustainability

May 10, 2019

From sourcing materials, to using like-minded manufacturing facilities, sustainability is integral to how we do things at FLŌA…

Getting to know: Camille Armand

April 23, 2019

We caught up with FLŌA team rider Camille Armand to find a little more about what he’s up to, and learn about his Fast Follow project.

Pure Wilderness: Nick Parks' Expedition To Kyrgyzstan

April 21, 2019

Kyrgyzstan might not be the first place you think of when seeking untracked snow, but mountain guide Nick Parks knows something you don’t…

Win a set of Baselayers with #MYFLOA

April 18, 2019

We have two sets of our amazing Backcountry Baselayers up for grabs - that's TWO pairs - one for you and one for someone else, or a spare set for yourself, whatever you prefer. An amazing prize worth over £400 delivered anywhere in the world!

Prime Time For Arctic Heli Skiing

April 14, 2019

The season’s not done yet and there’s still powder to be found out there in the northern hemisphere. As long as you know where to look…

Welcome To The Team - Jack Gower

April 05, 2019

The newest member of our professional athlete team is a downhill powerhouse and the newly crowned British Mens Downhill Champion..

The Best Festivals In The Snow: April 2019

April 01, 2019

As springtime slush begins to get slashed, it’s time to kick back and get involved with some of the epic mountain festivals that take place this month…