IN THE ZONE
EXPLORE & ADVENTURE.
DISCOVER NEW HORIZONS.
DISCOVER NEW HORIZONS.
IN THE ZONE
EXPLORE & ADVENTURE.
DISCOVER NEW HORIZONS.
DISCOVER NEW HORIZONS.
Announcing The Floa Athlete Team
The hiatus is over. Here’s the full FLŌA professional athlete team.
Kickstarter Backers Model Their Baselayers
Product is landing in the hands of Kickstarter backers and the feedback has been overwhelming…
Floa Baselayers Available at London Ski Pop-Up Shop
Until March 29th you'll be able to find the FLŌA backcountry base layers at the Hatch Label Ski Pop-up in London...
X Games Aspen 2019: The Important Bits...
As the 24th Winter X Games event comes to a close, we give you a run down of the action that took place in Aspen Colorado.
Meet Sean Pankhurst, Floa's Lead Designer
We caught up with FLŌA’s Head of Design to learn what makes our base layers so remarkable…
The Big 5: Essential Kit For Hitting The Backcountry
Heading out into the backcountry requires planning and preparation. Here we take a look at the five most essential pieces of kit you'll need for exploring those powder fields safely.
The Freeride World Tour 2019 Preview
We take a look ahead at this year’s Freeride World Tour kicking off in Hakuba, Japan. It’s easy to see why the World Freeride Tour is taking place in Japan this year. The deep, tree lined powder fields of Hakuba have drawn skiiers and snowboarders to this land for decades.
Competition TIme To #Win a Set of Our Backcountry Baselayers
Time for a bit of fun to celebrate our fully backed Kickstarter Campaign - WIN a set of our Backcountry Baselayers for yourself
Floa Annouces Partnership With Leading Freeskier Richard Permin
FLŌA announces today its partnership with leading professional skier Richard (aka Richie) Permin, following a successful fully-funded Kickstarter campaign.
Why we Say 'Backcountry Specific' For Our Baselayer
We’ve redefined what it means to produce high performance base layers, but here’s what makes our products perfect for the backcountry, and why we claim to be a 'backcountry specific baselayer'
Floa's Favourite Adventure Photographers Part 2
When we started thinking of blogs to write, photography was up there on the list so we though a blog post about adventure photography and photographers would be easy. Trouble is it was too easy as there's so many good photographers out there.
If Money Was no Object - Where Are You Headed?
Following a recent poll we did on Facebook, most of our followers would choose an epic week in Europe over North America. Here’s where we’d go on an unlimited budget…