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IN THE ZONE

EXPLORE & ADVENTURE.
DISCOVER NEW HORIZONS.

IN THE ZONE

EXPLORE & ADVENTURE.
DISCOVER NEW HORIZONS.
Floa Annouces Partnership With Leading Freeskier Richard Permin

Floa Annouces Partnership With Leading Freeskier Richard Permin

December 17, 2018

FLŌA announces today its partnership with leading professional skier Richard (aka Richie) Permin, following a successful fully-funded Kickstarter campaign.

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Why we Say 'Backcountry Specific' For Our Baselayer

Why we Say 'Backcountry Specific' For Our Baselayer

December 06, 2018

We’ve redefined what it means to produce high performance base layers, but here’s what makes our products perfect for the backcountry, and why we claim to be a 'backcountry specific baselayer'

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Floa's Favourite Adventure Photographers Part 2

Floa's Favourite Adventure Photographers Part 2

November 26, 2018

When we started thinking of blogs to write, photography was up there on the list so we though a blog post about adventure photography and photographers would be easy. Trouble is it was too easy as there's so many good photographers out there.

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If Money Was no Object - Where Are You Headed?

If Money Was no Object - Where Are You Headed?

November 20, 2018

Following a recent poll we did on Facebook, most of our followers would choose an epic week in Europe over North America. Here’s where we’d go on an unlimited budget…

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First Exhibition

First Exhibition "My Key To The Secret Garden" of Photographer & Skier Konrad Bartelski

November 17, 2018

Britains best ever Olympic Skier, Konrad Bartelski, is hosting his first exhibition of photography at Wimbledon Fine Art from November 25th To December The 9th titled “My Key To The Secret Garden”.

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The Importance Of Baselayers in Sports

The Importance Of Baselayers in Sports

November 10, 2018

Your baselayer is arguably one of the most important parts of any outdoor activity. The best skis and equipment is all well and good, but if your body gets too cold, your performance is going to suffer. Maintaining core temperature when out in the backcountry is even more critical and when not maintained, can have severe consequences.

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An Evening With FLŌA, Chemmy Alcott, James Orr Heliski And The Ski Club Of Great Britain

An Evening With FLŌA, Chemmy Alcott, James Orr Heliski And The Ski Club Of Great Britain

November 05, 2018

FLŌA, The Ski Club of Great Britain and James Orr Heliski invite you to a special evening with four times Winter Olympic skier Chemmy Alcott.

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Science Of Flow - Why The Time is Right

Science Of Flow - Why The Time is Right

October 29, 2018

For anyone that’s ever played any sports or put physical and mental performance together for any amount of time, they’ll have knowledge of a space and time where everything is in a state of ‘flow’, when you’re in the perfect alignment to get the best out of yourself.

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Floa's Favourite Adventure Photographers Part 1

Floa's Favourite Adventure Photographers Part 1

October 16, 2018

A rundown of the inspiring adventure photographers FLŌA thinks you might like to follow.

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Backcountry Resorts on Your Bucket List

Backcountry Resorts on Your Bucket List

October 05, 2018

Heading away from freshly groomed runs is perhaps one of the best decisions you can make when heading to the mountains and to the best backcountry areas, but knowing where to go to score the good stuff can prove tricky.

 

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Best Places To Heli Ski

Best Places To Heli Ski

September 23, 2018

In most resorts these days, you’re going to need some unique intel and be on that first chair if you want to get fresh untracked powder fields. The market for heliskiing has grown in recent years and while the endeavour can still cost a fair whack of cash, choppering in to some untouched lines is becoming increasingly more accessible.

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Winter Games NZ Roundup

Winter Games NZ Roundup

September 12, 2018

Towards the end of August 2018 New Zealand’s Cardrona resort was engulfed by the winter sports athletes and media organisations for the 6th Audi Quattro Winter Games NZ.A lot was happening throughout the Winter Games from FIS Junior World Champs Big Air, The North Face Frontier, and FIS cross country skiing.

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