February 17, 2019
The hiatus is over. Here’s the full FLŌA professional athlete team.
Read More
February 15, 2019
Product is landing in the hands of Kickstarter backers and the feedback has been overwhelming…
Read More
February 07, 2019
Until March 29th you'll be able to find the FLŌA backcountry base layers at the Hatch Label Ski Pop-up in London...
Read More
January 28, 2019
As the 24th Winter X Games event comes to a close, we give you a run down of the action that took place in Aspen Colorado.
Read More
January 17, 2019
We caught up with FLŌA’s Head of Design to learn what makes our base layers so remarkable…
Read More
January 11, 2019
Heading out into the backcountry requires planning and preparation. Here we take a look at the five most essential pieces of kit you'll need for exploring those powder fields safely.
Read More
January 05, 2019
We take a look ahead at this year’s Freeride World Tour kicking off in Hakuba, Japan. It’s easy to see why the World Freeride Tour is taking place in Japan this year. The deep, tree lined powder fields of Hakuba have drawn skiiers and snowboarders to this land for decades.
Read More
December 24, 2018
Time for a bit of fun to celebrate our fully backed Kickstarter Campaign - WIN a set of our Backcountry Baselayers for yourself
Read More
December 17, 2018
FLŌA announces today its partnership with leading professional skier Richard (aka Richie) Permin, following a successful fully-funded Kickstarter campaign.
Read More
December 06, 2018
We’ve redefined what it means to produce high performance base layers, but here’s what makes our products perfect for the backcountry, and why we claim to be a 'backcountry specific baselayer'
Read More
November 26, 2018
When we started thinking of blogs to write, photography was up there on the list so we though a blog post about adventure photography and photographers would be easy. Trouble is it was too easy as there's so many good photographers out there.
Read More
November 20, 2018
Following a recent poll we did on Facebook, most of our followers would choose an epic week in Europe over North America. Here’s where we’d go on an unlimited budget…
Read More