FREE WORLDWIDE SHIPPING | 60-DAY RETURN POLICY | 2 YEAR WARRANTY

FREE WORLDWIDE SHIPPING | 60-DAY RETURN POLICY | 2 YEAR WARRANTY

About Us

FLŌA is a new adventure apparel brand formed in 2018 that uses the sport science of 'flow' to help improve how people ski and snowboard is launching its inaugural winter sports collection

Each feature, on every FLŌA garment, has been meticulously designed to create our dream Backcountry Baselayer, and to help you perform ‘in the zone’ regardless of whether you are a top professional athlete or dedicated holiday skier or snowboarder

The same applies to our company - everything we do is about being in flow, as we constantly  innovate to create the most dynamic business possible and deliver exceptional technical apparel  with a first class customer experience

Team

Fergie Miller 

FOUNDER

Fergie founded and spent ten years at Base Camp training over 2,000 ski & snowboard instructors before exiting and spending 8 years working in tech startups including over 5 accelerators covering Seed to Series A.

Sean Pankhurst 

Product Design

Sean spent over 15 years as a sportswear designer at Debenhams, Nike, Canterbury, Dunlop, Manterray and Race. Whilst at Nike Sean designed World Cup football (soccer) shirts for both the French and Portugese teams as well as a signature series with world-renowned Brazilian footballer Ronaldinho

Heather Brint

Product Development

Heather has spent over 20 years in product development with the likes of Umbro, Berghaus, Rapha (where she incubated their first products) and Sweaty Betty

Troy Rice 

Brand Marketing

Rice has spent 20 years in marketing with Canoe, Fenchurch International and
JD Sports working on brands such as Oakley and Columbia

Size Guide