2014 - POWDER MAGAZINE AWARD - BEST NATURAL AIR 2011 - IF3 ANNECY: OPEN MOVIE CATEGORY - BEST SINGLE SHOT 2006 - 1ST PLACE: KING OF STYLE - STOCKHOLM, SWEDEN
2018 - GOOD MORNING (RED BULL TV)
2017 - SWEET AND SOUR
2015 - MASQUERADE
What would it be like to create the best active wear possible? What would it be like to help people ‘enhance their flow’ to ‘feel and perform at their best’? That’s our challenge here at FLOA.. To design, develop and manufacture the best sportswear possible that provide the ultimate in comfort, quality, performance and technical innovation. Whether its developing our products, or working together as a team, everything we do is about being in flow. In the most Northern parts of Europe thousands of years this was know as FLOA. In sport this known as ‘being in the zone’ Coined by behavioural scientist Mickael Chyzmantilhy, Flow is an approach where you are in harmony with yourself and the world around you so you can be the best you can. Whether you are a world class athlete, a sports professional or someone who enjoys adventure and the outdoors, FLOA makes the best possible active wear so you can enjoy your passions safe in the knowledge that you have the best kit possible. For us at FLOA this starts with the first layer you put on and the last layer you take off. Your foundation layer, your second skin, the base layer on top if which you create your sportswear layering system for your action sport each and every day. We sincerely hope you join us for the ride, find your flow and discover new horizons as you grow with us.
"Flow is everything on the mountain, which is why us @ SnowSeekers are “all in” when it comes to FLŌA - winter sport base layers at their best"
Director, Ski Press
"At Ski Press we’re super excited about introducing the Backcountry Baselayer to the winter sports media and industry"
ERICA MEREDITH HARDY
Owner, Summit Ski School
"The Backcountry Baselayer is a truly innovative product that we can’t wait to try out in Zermatt this winter"