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OUR STORY

DISCOVER NEW HORIZONS.
LIVE LIFE IN THE ZONE.

Our Mission


FLŌA: (noun)
Old Norse,'river' or 'flow'


Whether it's developing ground breaking technical apparel, or working together as a team, at FLŌA everything we do is about being in flow.

Whether you are a world class athlete, a dedicated sports professional or someone who enjoys adventure and the outdoors, FLŌA creates active wear so you can enjoy your passions safe in the knowledge that you have the best technical kit possible.

For us at FLŌA this starts with the first layer you put on, and the last layer you take off. Your foundation layer, your second skin. The base layer on which you build your layering system for your chosen action sport each and every day.

Join us for the ride, find your flow and discover new horizons as you live life in the zone.

#FINDYOURFLOW

DISCOVER THE FLOW STATE AND IMPROVE HOW YOU TRAIN & RIDE.

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THE FLŌA PROMISE

PERFORMANCE, COMFORT AND QUALITY, DRIVEN BY TECHNOLOGY.

PERFORMANCE

Temperature control
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Moisture management
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Targeted ventilation 

COMFORT

Form and function
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Minimal seam abrasion
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Movement and support

QUALITY

Design signature
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Natural properties
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Luxury finish

TECHNOLOGY

Seamless technology
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Advanced manufacturing
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Enhance your flow

THE TEAM

A WOLRD CLASS TEAM AT THE TOP OF THEIR GAME.

Fergie Miller

Founder

Fergie founded and spent ten years at Base Camp training over 2,000 ski & snowboard instructors before spending 8 years working in tech startups, including at over 5 accelerators covering Seed to Series A, before returning to action sports

Sean Pankhurst 

Product Design

Sean has spent over 15 years as a sportswear designer at Debenhams, Nike, Canterbury, Dunlop, Manterray and Race. Whilst at Nike Sean designed World Cup football (soccer) shirts for both the French and Portugese teams

Heather Brint

Product Development

Heather has spent over 20 years in product development with the likes at Umbro and Berghaus before setting out on her own to develop technical sportswear products for the likes of Rapha, Sweaty Betty and Castore to name a few

Troy Rice 

Brand Marketing

Rice has spent 20 years in marketing with Canoe, Fenchurch International and JD Sports working on brands such as Oakley and Columbia before going freelance to specialise in launching action sports brands

SUSTAINABILITY

FLŌA MANUFACTURING AND FABRIC SUPPLIERS
HOLD THE FOLLOWING CERTIFICATES FOR ENVIRONMENTAL STANDARDS

WORN BY CHAMPIONS

ELITE ATHLETES WEAR FLŌA.

"FLŌA is as technical a base layer as I've worn - exactly what you need when competing against the best"

JACK GOWER

British Downhill Ski Champion

"It's amazing! I’m in love with the Backcountry Base Layer - it's exactly what I’m looking for"

LIA LEUENBERGER

Swiss Snowboard Freeride Champion

"As I take my career further into mountaineering and freestyle skiing FLŌA is the perfect partner"

ISSAC FREELAND

Freeride World Tour Skier, USA