OUR STORY
DISCOVER NEW HORIZONS.
LIVE LIFE IN THE ZONE.
Our Mission
FLŌA: (noun)
Old Norse,'river' or 'flow'
Whether it's developing ground breaking technical apparel, or working together as a team, at FLŌA everything we do is about being in flow.
Whether you are a world class athlete, a dedicated sports professional or someone who enjoys adventure and the outdoors, FLŌA creates active wear so you can enjoy your passions safe in the knowledge that you have the best technical kit possible.
For us at FLŌA this starts with the first layer you put on, and the last layer you take off. Your foundation layer, your second skin. The base layer on which you build your layering system for your chosen action sport each and every day.
Join us for the ride, find your flow and discover new horizons as you live life in the zone.
THE FLŌA PROMISE
PERFORMANCE, COMFORT AND QUALITY, DRIVEN BY TECHNOLOGY.
PERFORMANCE
Temperature control
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Moisture management
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Targeted ventilation
COMFORT
Form and function
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Minimal seam abrasion
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Movement and support
QUALITY
Design signature
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Natural properties
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Luxury finish
TECHNOLOGY
Seamless technology
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Advanced manufacturing
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Enhance your flow
THE TEAM
A WOLRD CLASS TEAM AT THE TOP OF THEIR GAME.
Fergie Miller
Founder
Fergie founded and spent ten years at Base Camp training over 2,000 ski & snowboard
instructors before spending 8 years working in tech startups, including at over
5 accelerators covering Seed to Series A, before returning to action sports
Sean Pankhurst
Product Design
Sean has spent over 15 years as a sportswear designer at Debenhams, Nike, Canterbury, Dunlop, Manterray and Race. Whilst at Nike Sean designed World Cup football (soccer) shirts for both the French and Portugese teams
Heather Brint
Product Development
Heather has spent over 20 years in product development with the likes at Umbro and Berghaus before setting out on her own to develop technical sportswear products for the likes of Rapha, Sweaty Betty and Castore to name a few
Troy Rice
Brand Marketing
Rice has spent 20 years in marketing with Canoe, Fenchurch International and
JD Sports working on brands such as Oakley and Columbia before going freelance to specialise in launching action sports brands
SUSTAINABILITY
FLŌA MANUFACTURING AND FABRIC SUPPLIERS
HOLD THE FOLLOWING CERTIFICATES FOR ENVIRONMENTAL STANDARDS
WORN BY CHAMPIONS
ELITE ATHLETES WEAR FLŌA.
"FLŌA is as technical a base layer as I've worn - exactly what you need when competing against the best"
JACK GOWER
British Downhill Ski Champion
"It's amazing! I’m in love with the Backcountry Base Layer - it's exactly what I’m looking for"
LIA LEUENBERGER
Swiss Snowboard Freeride Champion
"As I take my career further into mountaineering and freestyle skiing FLŌA is the perfect partner"