FLOA is delighted to welcome Big Mountain skier Richie Permin as the first member of its professional athletes team. Richie grew up in Lyon, trained to become a ski instructor in La Plagne at the of 15, turned pro at 18 and within 5 years won the freestyle event, King of Style, in Stockholm that propelled him onto the world stage.
It didn’t take long for Richie to discover the Alaskan backcountry where he built his reputation as one of the foremost freeskiers globally. His first movie ‘The Way I See It’ with Matchstick Productions in 2010 was widely acclaimed, and in 2014 he won the Powder Award for Best Natural Air in the MSP film Days of my Youth.
On 11th December 2018 Richie released his long awaited movie ‘Good morning’ globally on YouTube with Red Bull TV. Whilst filming for the movie in 2016 Richie broke both heals, and it was only in 2017 that he returned to freeskiing, shooting his 2017 movie ‘Sweet and Sour’ with Victor de Le Rue.
by the age of three
"My IWC watch"
2018 Short Film: Good morning
2017 Film: Sweet and Sour
2014 Film: Masquerade2014Award: Powder Award - Best Natural Air for the film Days of my Youth (MSP)
2011 Award: IF3 Annecy (Fr): Open Movie Category - Best Single Shot
2010 1st Place: Swatch Skiers Cup Valle NevadoChile
2010 5th Place: Red Bull Cold Rush, Silverton MountainColorado, USA
2009 Film: The Way I See It - Matchstick Production
2007 3rd Place: Red Bull Linecatcher La PlagneFrance
2006 1st Place: King of Style StockholmSweden
Red Bull, Oakley, Dynastar, Lange and IWC
Flow is everything on the mountain, which is why us @ SnowSeekers are "all in" when it comes to FLOA - winter sport base layers at their best
I love FLOA for its quality and design. It's important to be comfortable and with FLOA I don't have to worry about the cold. I just enjoy the mountains
The Backcountry is as good a baselayer as I've worn. Thank you FLOA for keeping me warm, comfortable and helping me perform in my adventures